TheMadScientist - 9:45 pm on Nov 13, 2012 (gmt 0)
Manufacturers that rely on resellers are unable to price competitively direct so people continue looking.
A product purchased from the manufacturer is still not equal to 'buying from any website you don't know online.' - Fact
You're saying exactly where I said I would buy from, because the only way to buy a product without going through a reseller is to buy from the manufacturer and the manufacturer is "a more recognizable on/offline business, meaning a site where there is an implicit (or known) level of customer service available from the seller, based on the name of the seller itself." (I don't see reseller in my statement, do you?)
Resellers on the high street are unable to compete with internet only suppliers on price because of overheads and matching prices instore.
I used Best Buy as an example of what I look for in a 'recognizable name', I guess using Amazon would have been 'more understandable' or something. It at least would have generated less hair splitting.
People buy at the LOWEST PRICE whenever possible
It should always be possible to buy at (or very near) the lowest price for an item at a given time with all the price comparison sites available, yet many businesses with higher prices selling the same product not only stay in business, they continue to sell at a higher price, which means your statement is refuted using common sense, because something other than price must be a factor in purchasing or only the lowest priced seller would remain in business for more than a couple months.
People are not sheep they shop for bargains online and are fully aware how to protect their purchases.
You'd have to have a study to back that up (the italicized part), because, IMO, it's not common sense to assume people are fully aware of purchase protection, especially when it's been found many do not even read the terms for what they sign up for.
We live in a world that banks go bust and high street shops are going out of business weekly There is no trust!
Sure there is, if there was no level of trust people would definitely not buy online, ever, because they would not be able to give the item they're buying a detailed inspection prior to purchasing the item. Your 'common sense' is refuted by your own statements of people purchasing online at all ... IOW: If there was no trust, brick and mortar would retain all sales, because it's only in person you can inspect an item, which you would have to do prior to purchasing if there was no trust and there's No Way they would send money off into cyberspace, because if there was 'no trust' then they wouldn't 'trust' the site (or their credit card issuer) to refund them if there was an issue.
(You have to trust someone somewhere to ever make an online purchase, which means there is a level of trust associated with purchasing online.)
walk down the average high street and see how many boarded up shops their are. Count on your hand how many high street chains are going or have gone bust. People do buy brands indeed but a retailer most rarely is the brand.
I didn't say I would only buy from a brick and mortar business, or only a reseller, what I said is "a more recognizable on/offline business, meaning a site where there is an implicit (or known) level of customer service available from the seller, based on the name of the seller itself." - See on/offline? I specifically stated online OR offline in the opening of my post. I used Best Buy as an example of recognizable and 'what I look for' relating to 'that type of item' later in the post, not an 'only ever from'.