TheMadScientist - 8:53 pm on Nov 13, 2012 (gmt 0) [edited by: TheMadScientist at 9:01 pm (utc) on Nov 13, 2012]
OK I will tell you my source's, walk down the average high street and see how many boarded up shops their are. Count on your hand how many high street chains are going or have gone bust. People do buy brands indeed but a retailer most rarely is the brand.
Yeah, that's a reliable study WRT online purchasing behavior and overall public knowledge relating to purchase protection.
You're saying retailer's going bust not only has nothing to do with management/mismanagement, spending and lack of overall purchasing in an economy with issues, but it also says, 'People are not sheep they shop for bargains online and are fully aware how to protect their purchases.'
You've drawn some amazing conclusions, but the one I cited in this post takes the cake ... If you come up with a real study I'd love to see it (you should be able to if your information is factual), but businesses with a large amount of overhead crumbling in a down economy where overall spending is tight at best !== what you said.
[edited by: TheMadScientist at 9:01 pm (utc) on Nov 13, 2012]