MrSavage - 8:53 pm on Nov 13, 2012 (gmt 0)
Not to be a negative Nancy, but when I watch shows like Shark Tank you know what they say about building a brand? It takes tons of money and a lot of time. They pretty much opt out of any investment where there is building brand awareness required. If I'm building a brand for the purpose of Google organic traffic, I'll just pass on that endeavor.
So I'll add:
11) if you're in a space where there is a brand already, give up unless this is worth your life savings to pursue.
Sorry but for me the worst investment of my money and time is the pursuit of organic traffic. If I'm going to build a website for brand, then I'm doing it because I want nothing to do with depending on Google for organic traffic. In a sense to me this is an oxymoron. A brand means you don't depend on the algo. It means people know who you are. If Google went away people could still find you online.