People are not sheep they shop for bargains online and are fully aware how to protect their purchases.
Please cite some sources for your information seoskunk, thanks ... I haven't seen the studies that back the information you provided up, yet, so I'd love to take a look at them.
(The people I know and talk to are not at all like you describe, so it would be really interesting to see the sources of information you have saying most people I know and talk to are in the minority, when I know quite a few 'average people' and the 'lack of knowledge' they have sometimes leaves me doing a headshake. Not too long ago I got a 'chain' e-mail from a relative about how I should not provide cc info online except to a https site, I laughed, because it's 'old news' to me but it was news to more than one person.)
[edited by: TheMadScientist at 8:48 pm (utc) on Nov 13, 2012]