seoskunk - 8:30 pm on Nov 13, 2012 (gmt 0)
Wow wow wow
I assure you, if your site I've never heard of before and Best Buy have the same product I don't care if it's 15% more
That does not bear out on the internet market. Firstly lets separate "brand" into the following, manufacturer and resellers.
Manufacturers that rely on resellers are unable to price competitively direct so people continue looking.
Resellers on the high street are unable to compete with internet only suppliers on price because of overheads and matching prices instore.
People buy at the LOWEST PRICE whenever possible. If I buy a Playstation 3 online I pay by credit card so I am insured and it matters not the supplier.
People are not sheep they shop for bargains online and are fully aware how to protect their purchases.
is not nearly as important to buyers or rankings as 'trust'
We live in a world that banks go bust and high street shops are going out of business weekly. There is no trust!