randle - 5:57 pm on Nov 13, 2012 (gmt 0)
I'm not being rude, I'm trying to ascertain what others consider a "brand" and what it is they are attempting to actually be and do?
This is one of the most critical topics, and the basis for so many of the huge changes in Google over the past few years. A discussion on this should be as long as those seen for any of the biggest updates. Understanding what makes these sites were calling "Brands" a "quality" destination in Googles eyes is paramount to finding success going forward.
People talk "brand" because thats the genre of site they see as the survivors of these changes, and we all have a need to produce labels for things we think are getting some sort of "boost" or advantage that others might not have. How can I be more like "them""?
what it is they are attempting to actually be and do?
Thats the crux of it - are you a true destination or merely a stop over, a site whose fundamental business model is to try and piggy back on the traffic and activity generated and occupied by established companies that can and do interact on a direct basis with consumers.
Is it "Brand" or perhaps its really more "Business Model" that Google seems to favor.
For example, Lead Generation has been a huge industry that has operated in the Google organic results for a long, long time. Many of these sites are high quality, offer good information to the visitor, and often do provide a service. Why then have sites of this nature been consistently downgraded by Google over the past few years?
Perhaps they dont pass the "business model" test anymore.
I'm not saying I agree with this approach Google has embraced to improve their results, and I'm not saying they have control of the algorithmic mechanisms they put in place to carry this vision out.
I will say, "it is what it is" - in 2012 a certain "genre" of sites has clearly found favor with the Googlers.
Panda, Penguin, EMD Update and a host of other alterations seem to be rooting out sites that have fuzzy identities, and business models that fundamentally are based on traffic thats generated by searchers stumbling onto sites while they were actually looking for something else.