martinibuster - 3:47 pm on Nov 13, 2012 (gmt 0)
Brands convey some kind of promise to customers that with the time create some kind of perception and expectation... when visitors start to search for your site in conjuction with your stte name, eg.
Thanks, aakk9999, brilliant post. :)
I don't see any of items 1-10 as relevant to brand building. I like what aakk9999 posted, and the only thing I'd like to add to it is in my opinion and experience, brand building begins with thinking in terms of creating mindshare. Once you start thinking in those terms, then many of the Lockstep SEO practices begin to look inappropriate. Relationship Building is a part of it. But this too gets sucked into the Lockstep SEO machine and spit out as article marketing, which it isn't.
Clearly though, this isn't a solution for everyone. And it's not the only way to make a buck online. But the topic is brand building and that's what my comments are limited to.