HuskyPup - 2:27 pm on Nov 13, 2012 (gmt 0)
I've re-read your question and proposals several times and I have to ask "What do you mean by brand and what would you intend to do with it?"
By brand definition I run 4 sites:
1. Local hotel that needs to be in the SERPs when users are looking for accommodation etc in my local region.
2. Local niche widget specialist craft business that, again, needs to be found in the larger regional area.
3. An informative flash brochure site for a very large and specialised global niche brand specifically aimed at international buyers.
4. Several international sites all running under one well-recognised company brand name promoting exclusive specialist construction products to international buyers and specifiers.
All the above four are brands in their own rights with the oldest going back in excess of 170 years. All sell real-world products.
Or is the question how do I get "mybrightnewwebsiteidea dot com" to the top of the SERPs for many CDs/Videos/PCs/whatever consumable product you may care to think of?
I'm not being rude, I'm trying to ascertain what others consider a "brand" and what it is they are attempting to actually be and do?
Repeating the manufacturers' descriptive text over and over again isn't going to get anyone anywhere and insofar as very low ticket items are concerned Amazon and Ebay have it wrapped-up so why not go there and be a recognised seller with an extablished marketplace.
For higher value products, and especially so for profitable specialist products, one had better learn the ins and outs of that industry extremely well or 'flu will seem like a mild cold when one gets caught out by extremely knowledgable buyers!
So is it to be join the big well-known brands or BE the brand in your own niche?
Is this a fairer question?