superclown2 - 10:30 am on Nov 13, 2012 (gmt 0)
Many of us have seen our business sucked up by 'brands' with big websites that don't, in too many cases, have much to offer in the way of information about the niches they have taken over so easily. This can be either because (a) Google's algo is still evolving or (b) this is a deliberate and permanent policy move on their part.
So, if (a) is correct we may be better sitting it out but if (b) is the case how do we fight back and turn our websites into brands? Here are a few of my thoughts, can anyone add to these?
1) Build a mega website with hundreds/thousands of unique articles.
2) Put the site on a dedicated server.
3) Install an SSL certificate.
4) Use Adwords to promote some of the pages with cheaper search terms.
5) Put up youtube videos about the site.
7) Get hundreds of articles written and use an article submission service to persuade bloggers to use them as guest blogs.
8) Provide a large proportion of the pages with topical articles which are designed for information only and which do not attempt to sell anything.
9) Provide plenty of outgoing links to government organisations, trade bodies, even competitors that can provide useful and relevant information.
Obviously most of these involve expense but if Google's intention is to only have professionally produced sites in their listings then it may be unavoidable, but then every business needs investment and perhaps the day of the amateur is over.