MikeNoLastName - 11:22 am on Nov 10, 2012 (gmt 0) [edited by: Robert_Charlton at 7:07 pm (utc) on Nov 10, 2012]
Okay, this has been bugging me for months now. According to the WMT "Search queries" report (with the WEB filter on) my top query (with 2500 impressions in a time period) is for an incidental PHOTO linked on one of my pages of, lets say, a "fuzzy puppy". So I get 2500 impressions for the term "fuzzy puppy" (which has next to nothing to do with my, let's say, "gardening" site), with an avg position of 3 (confirmed photo result under web search in this case) and a click thru ratio of 0%!
The second highest query (under text search) is right-on for a secondary key search term, but only gets 2000 impressions in the same time period with an avg position of 4.3 and a CTR of 20%, followed by other similar terms. Adwords stats show it should be getting far higher impressions than this.
If I include ALL searches (web and image) I now get similarly unrelated photos getting as much as 4500 impressions in the period with avg position of 22-30 and CTR of <2%.
It seems I am getting a lot of exposure but for the wrong terms (primarily related to photos). So I get visitors, but none are interested in the primary topic of my site, so high bounce rate and few ad clickthrus. G has pretty much turned off 95% of my previous on-topic keywords since the early days of Panda.
My question is, has anyone had this situation and tried just getting rid of the misfounded query topics by say deleting the photo (in my case maybe 3 or 4 biggies and 5-10 lower but substantial ones out of thousands) and seen an increase in impressions for their main keywords? Or should I assume that ANY exposure is good exposure and keep them all? Are these few 'odd' query terms possibly skewing G from realizing the true subject of my site, or are they just a free side traffic benefit? Why does G keep sending me 1000's of impressions for a very minor term which no one clicks on, while not trying others that they more than likely would click?
I would be interested in hearing others' actual experiences.
[edit reason] fixed formatting - added spaces between paragraphs [/edit]
[edited by: Robert_Charlton at 7:07 pm (utc) on Nov 10, 2012]