tedster - 7:55 pm on Nov 2, 2012 (gmt 0)
Wow - that's quite a piece. No doubt about Google's interest in personalizing search in a big way, for those who give permission at least.
The Google that you're interacting with in Google Now is very different than the Google you used even a year ago. The company's products have often felt fragmented, serving small niches and launched without feeling fully thought-through - and then in too many cases simply killed off. That may have been a function of the fact that Google is so large and does so much - but Google Now is a sign that all the different parts of Google are finally working together in a cohesive way.