Shaddows - 1:03 pm on Nov 27, 2012 (gmt 0)

You wouldn't be here wasting time on this thread otherwise...

Actually, the monthly thread used to one of the highlights of WebmasterWorld. You know, where we actually talked about what was happening in SERPs.

I still occasionally post here out of what increasingly seems to be misguided optimism that some of that value will eventually return, if only the more overtly incorrect or misguided "theories" are countered where they appear.

And the business that employs me is doing very well, thank you.

I feel uncomfortable posting that all is rosy and bright, when people are clearly struggling. It looks like you are rubbing people's nose in it. I suspect others feel similarly. But the fact is, top rankings are resulting in good traffic, which is currently converting well.

And if it switched off tomorrow, we would still be able to pay our bills because we have used the free traffic to build more reliable traffic. This non-organic traffic is basically break-even only, but it means we do cannot be ruined by the vagaries of Google.