Bewenched - 2:17 am on Nov 27, 2012 (gmt 0)
If Amazon - higher than your site in the SERPS - provides the product I am seeking at a good price, with reliable low-cost delivery, the question to address is: what is it about your site that is more relevant to me?
Amazon is no better than ebay, 90% of the time you're not buying from amazon, it's not supplied by amazon at all. Reliable low cost delivery is sending fedex smart post that's really delivered by USPS. It's the cheapest way to ship and there's no insurance and why you find your precious items dumped on your doorstep.
Also Amazon pays very little in state sales taxes so it's hurting the economy. In fact in the state of Texas they used to have a warehouse and when the state came knocking for payment Amazon packed up and left laying off a lot of people.
The companies that do sell through Amazon are paying Amazon 10% of the total transaction just to have it sold through them. Don't you think you could find a better deal from a real company selling the product, one that can give you real customer support if you need it.
I've seen Amazon selling at a complete loss just to make a sale and put under competitors, I've seen Amazon take sales away from companies selling through their service and start selling the item themselves while bullying the manufacturers to give them deeper discounts.
I've personally vowed not to shop through them at all.
Sorry for the rant.
On the Google side of things, we saw a massive increase in googlebot activity on our site this weekend and today sales were WAY up.. yes it's cybermonday, but we did not advertise sales at all this year. No coupons or free shipping etc..
I hope that this is some kind of recovery and not just a spurt of holiday rush.