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---- Google Updates and SERP Changes - November 2012


Sgt_Kickaxe - 2:48 pm on Nov 26, 2012 (gmt 0)


Specifics please, guesses don't help.

What I can confirm
- Lost 33% of traffic to a subset of pages Nov 16th, it was not site wide. Many pages unaffected.
- Only Google traffic affected, Bing and Yahoo remain stable.
- Traffic from Google to unaffected pages has improved in quality since Nov 16th. I see 22% more page views and a 19% longer time on site although bounce rate remains the same.
- No changes made to site in 9 months, this site was not affected previously by any Panda or Penguin updates.

Analyzing TYPES of pages affected suggests primarily transaction type pages and those with brand names in the title were targeted. Only two informational pages seem to have been affected.

My earnings are down as a result. I'd classify my traffic as almost completely informational now despite having a small store. I don't like it.


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