TypicalSurfer - 11:17 pm on Nov 25, 2012 (gmt 0)
In the last years G collected, analysed and categorized searchers. They know very well WHO BUYS, Intent TO BUY or just look for info.
Look for info would be G SEARCH and the other 2 goes to G SHOPPING or related services and partners!
As it looks to me, most of us survive trough converting INFO SEEKERS to buyers. But the rate is terrible!
Please some1 convince me I’m wrong and proof it plz!
They are doing just that SEchecker. You aren't going crazy.
This from their earnings conference call, the speaker describes exactly what you are observing.
And we believe being able to do product listing ads gets us closer to intent because if somebody types a Nikon D800 then we know they are looking to buy or looking to get more information about a specific product and the fact that we can show them reviews pictures and pricing information gets us closer to action. And we believe in the medium term that’s going to create more monetization and a better monetization for us as opposed to having just 10 blue links of ads we’d send them to other websites.