MelissaLB - 1:54 pm on Nov 22, 2012 (gmt 0)
Just wanted to throw this out there to see if anyone was in the same boat as us. We were expecting a lousy Thanksgiving Day due to last years stats. This year, we reached our # of transactions equal to last year at about 9AM (although the $ amount was only about 60%). Still, a VERY promising sign that this years Black Friday will be great for us.
BUT, the interesting part is, the sales are not coming from google anymore. In fact, we reached our last years # of conversions without one from Google organic (last year google provided 70% of our sales). The greater majority of them are coming from Google product listing ads which convert at about 2x the rate of the rest of our traffic, but have a lower $ value. We find that those who find us through product listing ads will only ever put 1 item in their cart.
Anyway, that's just my two bits. Happy Thanksgiving to America!