xcoder - 4:20 am on Nov 16, 2012 (gmt 0)
The only thing is, no one clicks on the serps. I donīt know how google is doing this.
What you see may not be what others see. Geo location and g services login state play a crucial role.
"Buy intent" is another major part of this puzzle. The SERPs considerably change when they can detect a hint of "Buy intent".
That's how they do it.... and get away with it.
This also explain the reason they now hide the keywords in the referrer strings. They don't want you (or the FTC) to know where the viewer came from so no one are able to follow up on it. You would be able to clearly see the illegal manipulations when the referring keywords & page are supplied and can then be back-tracked.