superclown2 - 11:46 pm on Nov 12, 2012 (gmt 0)

Imagine. A search that fetches pages at the top of results that don't contain that keyword. Now that is what I call nuts.

You obviously didn't understand the message that Google was sending out about making a good quality website. When they said "write good content that is useful for your visitors" they quite clearly meant "if you run a big site put in a few words about every product under the sun that's remotely connected to your main one" and "otherwise write some junk and buy a copy of Xrumer". Those who followed this wise advice are coining it in this month, at least in certain lucrative UK sectors.