I'm not an E-comm and I don't run any MFA sites. But I recently found out about a medical issue with a family member and when Google didn't direct me to a reasonable answer, I was mad.
No sh1t, the first 5 pages about this medical condition were eHow-type sites with absolutely NO information; while Wikipedia was on the 6th page, I literally spent 20 minutes trying to find answers to the most basic questions.
Info, e-comm, research, news, whatever... This company is evil and this is the first time I actually see it as a person and not as a webmaster.