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---- Google Updates and SERP Changes - November 2012


viral - 2:27 am on Nov 5, 2012 (gmt 0)


This site is an EMD that I registered in 1999 but really started developing in 2002. It has 10 years of content and has been in top 3 for it's main keyword for 7 years and has been pos 1 for last 3 years. Around this latest Panda/EMD update it lost all google image traffic and most of it's non USA traffic. Which in my niche non USA traffic is lucrative. Also it lost all of its longtail. at the same time. However if anything its EMD keyword was stronger.. stronger than pos 1 you say? trust me it can be stronger than pos 1 in my niche! not going to elaborate!

Anyway this morning the EMD keyword gone. What happened? not 100% sure.. but in the last month or so I was scrambling around a bit trying to get some of my longtails back. content strategies etc. The funny thing is believe it or not lots of schools use this site in examinations! and if I shut it down they are going to have to re-write their exams.

My social strategies for this site have gone well and social traffic is really nice, but the problem I am having (and it is a good one to have) is that now that i know how to work the social traffic there are much more lucrative niches that I have been working on. So I will continue with this site (in a social sense) for a while longer but like I said the other niches I am working on are already providing A LOT better ROI.

So if things don't improve I will flip it and forget about it and move on with my better ROI niches.

Not sure if Google has thought through what they are doing.. They are forcing us to educate ourselves in generating other traffic. If they keep forcing us down these paths they might find themselves in a situation where they are no longer relevant to webmasters? Is that what they really want?


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