petehall - 9:14 am on Nov 3, 2012 (gmt 0)
Guys, I am not trying to be rude, but the game has changed. Either play ball or go find a new job.
I agree the game has changed but its still the same players.
For what it's worth, my experience is Google's userbase has grown. I see referrals and sales growing across all my websites - as much as 150% increase since 2008.
Google is referring more traffic than ever. This is with the same level of exposure, and very little change in actual SERPs.
If you really believe that Facebook is a replacement for THE Internet search tool then good luck to you, however I believe you are missing out on a huge audience and the biggest potential out there.
I think it's a fantastic achievement that you've built an audience outside of Google, but this would be far more powerful as an addition as opposed to a replacement.
Let's face it the whole world now knows that to look for something on the Internet you "Google it". This isn't going to change very easily, therefore G is here for the foreseeable.
Back on topic... UK SERPs are very stable, no change since last Tuesday.