As long as we're already off topic and October is over - regarding "Whiners vs. Professionals" - anyone arrogant enough to call valued situation reports "whining" and themselves a "professional" better start coming up with some solid "professional" explanations and facts that hold water before they discount our observations. No professional would omit conversion rates from their analysis. If they know it all, why are they even reading these forums?
Keep in mind, Google is a complete mystery BY DESIGN! The day we figure it out is they day they'll change it up again. All we can do is report what we observe. I for one find it of great value to know how algo updates are affecting the rest of the community. Speculation is fine, but don't pass it off as fact.