randle - 8:24 pm on Nov 1, 2012 (gmt 0)
The web is very fluid and what people like (trust) changes.
When it comes to search, what people like and trust follows what Google likes and trusts.
If your Joe searcher, what Google returns you just naturally assume are the best sites.
If your an internet marketer, you dont have any choice but to craft your sites in the manner Google wants them (or you dont get rewarded).
What you see in search today, including the very nature of the web sites found, is very different than it was 5 years ago, in both the organic and paid space, and its a lot more the result of Googles vision than popular reaction.