TypicalSurfer - 4:16 pm on Nov 1, 2012 (gmt 0)

The tension in regards to google and it's motives is really just what Matt Cutts has been marinating for some time now; the notion that a person who gets up in the morning and wants to pay their bills, feed their family, be productive in their chosen endeavor is somehow "bad" for trying to "manipulate" a search algorithm. Some here are all too comfortable in adding to that particularly heinous meme when a member has a ranking issue. I assume most posting here are providing a market worthy good or service and like any other business person is in need of getting the word out, there is no "bad" in that. That is simply what we do.

Maybe webmasterworld members could take a kinder tone towards other webmasters instead of adapting the us vs. them mentality fostered by industry mouthpieces. Google has always been a social success, the problem they have now is that their core discipline has morphed into something that is at odds with most webmasters, it's probably time to recognize that.