ohno - 12:02 pm on Nov 1, 2012 (gmt 0)

If Amazon - higher than your site in the SERPS - provides the product I am seeking at a good price, with reliable low-cost delivery, the question to address is: what is it about your site that is more relevant to me?

Because in many cases Amazon is NOT providing the same product-the product description is so spammy it comes up for many search terms.