frankleeceo - 11:56 pm on Nov 5, 2012 (gmt 0)
Thank you for your input. I did indeed go through various revenue streams and I ended up with the single popunder. The payout is roughly 5~10 times more than all the page ads combined for my niche (300x250 ad blocks x 3). And I figured if it does not affect ranking, it actually helps page loading speed by taking on-page ads out of the equation. Does this thinking make sense?
I decided for this option for maximum page loading speed and least amount of onpage ads distractions. I did some thorough testing for maybe 5~10 different networks but ended up with just one that paid the most and being the most relevant. I frequent the forums for my niche to see if other networks come along too.
My particular niche generates very little sales and ad CTR, (low CPC too at that). I have tried to setup CPM chains such as RTB ad networks but realized that it end up slowing down the page load too much. CPM chains does offer a better payout than CPC.
Another angle that I took to remove or lessen on page ads is to avoid the Page layout algorithm. But below the fold ads simply have way too low CPM to be worthwhile. It's pocket change nevertheless but at the cost of loading speed and user experience.
How do you guys decide the sweet spot between ads loads and user experience (ranking / traffic)? Is there evidence at the time for the Page layout algorithm and above / below the fold ads?