wheel - 2:36 pm on Oct 31, 2012 (gmt 0)
>>>>There is only one way to beat the Brands and that is to target search terms that they are not targeting. This means to forget about high volume terms.
Baloney. Bologna. however you say it.
On the web, everyone is a brand.
Google only knows testable attributes. "Brand" is not an attribute they can test for. So they're using something else. Simply mimic the 'something else'.
Small brands/individuals have a huge advantage. They can be much more nimble. If we have any advantage, that's it. I'm doing some work on behalf of a 'brand' right now for example. I gave them a guest post 3 weeks ago. It's got to be approved by their lawyers and marketing department first - I still don't have it back yet. My own articles would've been published 3 weeks ago. That's an advantage, and not the only one.
I occassionally get calls from people who are surprised that we answer the phone in person. They think we're some huge entity that's going to have a convoluted phone system, not a couple of people who answer the phone and can address any question.