Dave_Hybrid - 11:11 pm on Oct 24, 2012 (gmt 0)
Thank you Robert, excellent advise.
The site is in fact a forum and the page in question is the homepage, so content is currently very thin other than links.
The links anchor text pointing at this page are currently only for the brand name and thus the product keywords, again probably not helping.
I will look into adding more content and more inbound links with suitable anchor text related to the proper topic and see if that sorts it out.