gouri - 3:38 am on Oct 27, 2012 (gmt 0)

I believe the penalty we suffered was over use of the anchor text for internal links.

@neildt,

Can you please tell me:

(1) Were you using too many internal links with the anchor text being exact match phrases that the page linked to is trying to rank for? If you were, were all of these links in the site's body text? Combination of navigation links and body text links? Something else?

(2) If the internal links going to a page were not using the same anchor text, were they using similar anchor text?

(3) Did all of your internal links look similar? Common words in them. In this question, I mean the internal links going to different pages.