I'm looking at one of Google's major verticals with product names as the search term, and all I see is brands with reviews, except for the top slot which is reserved for the product domain itself.
There's only so many reviews you can read - but it does make me think that the current algo for products favours brand name , brands and reviews. The more reviews you have, the higher a site goes - provided it's a brand of course.
Several sites i monitor have applied lot's of useful information that compliments products, unique and interesting, but to no advantage.
How do you strategize for the future beyond this current self inflicted Google spam? What should webmasters be looking to do for the next stage of product promotion.