mihomes - 5:05 pm on May 4, 2013 (gmt 0)
However if that were the case I think it would be affecting company name searches and wreaking havoc across the index.
I just had this discussion the other day with a relative. We got on the topic of work and I began to explain what I 'thought' was going on - keep in mind they know nothing about websites, internet, Google (other than using it), etc.
You need to be careful when you say it like this. When you say company name think of it in terms of an exact match and not the company. Is McDonalds an exact match or is cheeseburgers an exact match - Nike or shoes - Google or searchengine - see where I am going? Society perceives these as actual objects rather than what they are - names/brands. Of course, this is the ultimate goal of anyone and they succeeded in that, but in this discussion I believe we should take note of it.
I think most of us know that Google now looks at synonyms - perhaps they use this as a factor in determining possible brand versus generic words when deciding if a domain is an emd or not? Of course, saying this the first thing I think of is Cars.com commercials - they use this as their brand name and they show up for it - perhaps big enough for a manual approval - who knows - all speculation of course.