mcskoufis - 7:59 am on May 4, 2013 (gmt 0)
Informing the community here on a fresh new ecommerce EMD I launched about 25 days ago in Greece.
The site started to rank in the 5th page of results for its exact match keyword but was not ranking even though I just had a single high authority link to it.
Wouldn't go up, as I waited for 2 weeks before getting some new links in and adding a links page with quality niche links in it.
Now it seems to go on auto pilot. Ranks in second page of results today, third page yesterday.
But from my previous EMD domains experience (in UK sites) it used to be the case that you would rank for your EMD keyword almost with no effort and definitely with no quality links required. Now it seems you need to build trust and authority to your website to rank for your EMD keyword.
Also it is I think what Google are trying to get at with EMDs. They are trying to make it difficult to rank for junk sites.
Now regarding the anchor text discussion, it is my belief that people will naturally use the EMD keyword as anchor text and not other keywords, so sticking with this option for now and it seems to work fine.
Of course the site has high quality and engaging content, which is what makes it get Google love :)
Will update you if something unexpected happens..