mihomes - 10:27 pm on May 3, 2013 (gmt 0)
There's enough bouncing reported in this thread after 301 redirecting a non-EMD I think it's pretty obvious there's some mechanism causing it
Totally agree. Whatever it is I believe it is in place for all domains, however, only applies to emds due to their nature. With that said, I think this goes back to incoming link anchor text. For the most part, emd backlinks to the homepage are generally the emd keywords as the anchor text. This occurs naturally as many used it as the title/brand of their site and/or it accurately describes the content within it. This theory also goes back to all the people saying emds had an advantage - in a way there was because it was an emd and most people would link to it with those keywords, but it certainly was not a specific algorithm raising their rank. I believe Google's solution was to implement something where when a % of incoming links have the emds words in them they are penalized.
This would only apply to emds of course. In my niche all top listings now are non-emds - they are made up company names or combinations of words that do not necessarily apply to the content of the site.
For those saying emds are ranking I think you will find one of these applies :
- no competition at all for the term
- the domain has basically no content on it
- it has little to no incoming links
The above might correlate to incoming anchor text theory as well - for instance, because there is no content on the domain about the emd keywords the emd itself is not penalized? It could be more than just incoming link anchors is what I am getting at such as the emd words used on the page/site, in headers, in titles, etc. It sounds as though if you have an emd you cannot use those words at all basically.
When you think of this as a whole it starts to sound like something Google would deem over optimization (the keywords are all over - domain, titles, content, etc) when in reality we are old enough, lucky enough, (insert whatever here) to have an emd in the first place. Sounds like they are trying to level the playing field since emds have always been coveted and hard to get - in reality - they are destroying emds entirely and certainly not making things fair across the board.
If they are stuck on keeping this in place - how about they just remove words in the domain name from every algo - your domain name and the words that make it up have zero to do with any ranking whatsoever - sounds like that would make everything a lot fairer.