petehall - 9:15 am on Apr 24, 2013 (gmt 0)
@lewis - I would totally disagree. It's all about the EMD - it will kill your longtail and leave you likely with just the EMD terms and very little more. That is exactly what happened to my 12 year old EMD.
My troubled EMD ranks for everything bar the EMD term. Makes me wonder if this is actually just over optimised due to the company name being the same, etc. But then surely most people like to big brands by name, so they would end up in trouble.