fred9989 - 12:26 pm on Mar 29, 2013 (gmt 0)
The problem lies in a set of key indicators which play out at varying levels and varying combinations in different niches, making it hard to predict what will and won't trigger a penalty - usually the -950 or end of results penalty, less often a penalty of NOT showing the index page but only subpages around positions 100 - 200, and less often still showing the index page around 500 - 600.
For the penalty in which subpages are showing around positions 100-200, are those subpages the pages that should be showing up for the keyword search or is the home page the one that is supposed to show?
Also, for this particular penalty, are there certain things that seem to cause it? Any particular areas to take a look at? I know that you mentioned the key indicators, but I am wondering if for this penalty, are there certain things that you think are more responsible for it?
Hi - I'd have seen the index page as the one that "should" be showing. As for reasons - well, my current best guess is a simple one - that the penalties are a graded system and depend (more than any other single factor) on the anchor text and how "over-optimized" it is: first the index page goes to 500 - 600, then you lose the index page, then you get -950 penalty.
Maybe right, maybe not, but that's all I have come up with as of now.
However, I do see anchor text as the key here. If you have a blog with titles and headings and H1s all set to match the keywords, and if the search volume is over 3k exact per month, it can seem almost impossible to avoid one or more of these penalties.