backdraft7 - 3:26 pm on Mar 25, 2013 (gmt 0) [edited by: backdraft7 at 4:31 pm (utc) on Mar 25, 2013]
I still can't understand the goal of this ridiculous update and perhaps I am misunderstanding it's goal. Like overscan, our site domain was registered in 2000. Thirteen years later and all that work and Google says it's a "no-no" and kills off all the sites using an EMD? That's pure insanity. I would revise the update to de-rank obvious keyword loading in the domain, like keyword-keyword-keyword-keyword.com (using dashes) that would be understandable.
So what do we do? Do we now have to make up new nonsense words like houzz, about, ehow to rank?
My EMD has not been hit (yet) for the exact term as it appears on my domain...but I'm expecting it.
Next we'll be restricted by directory and file names, if not already.
BTW - If I'm searching for GOOGLE and their domain is www.google.com isn't THAT an exact match domain?
[edited by: backdraft7 at 4:31 pm (utc) on Mar 25, 2013]