overscan - 8:00 am on Mar 18, 2013 (gmt 0)
@SevenCubed from what I've witnessed it's actually the opposite.
Our site had been ranking top 10 for years. Our domain name wasn't that great and we decided to rebrand to the EMD for our niche. It made perfect sense. We sell *blue widgets* so we bought *bluewidgets.com*. If the EMD update is about creating a better user experience then removing any mention of *blue widgets* from our site makes no sense. I suppose it might not be so bad for us if we were just shifting boxes of blue widgets, but we're a manufacturer. We specialise in this field and have innovated for years. We also have 100s of independently verified reviews on trustpilot (giving us a 98% trust score, the highest in our niche). The whole situation depresses me.