Leosghost - 11:06 pm on Oct 27, 2012 (gmt 0)
An example site..( this is an English language site )..I have around 50% English sites and 50% in "other" languages...mainly French..
I have other similar sites of this type..Single page or just a few pages ( usually under 10 pages , I have only a few sites over 100 pages ) EMDs..I have some "Brands" too..and some "Brands" with no KW in domain name..
Their positions in SERPs usually follow this pattern..actual SERP numbers for each of them,and each KW, obviously vary according to each "niche"..
Single page site.. EMD,( KW1KW2 ) <= 8 letters in total..
215 words on page total..
KW1 repeats 3 times
KW2 repeats 5 times
KW1KW2 repeats 3 times
Synonym of KW1KW repeats 3 times
SERP of KW1 has 3 Billion results ( 3.000.000.000 )..Average site position is in 1 to 5 page one..
SERP of KW2 has 1 billion results ( 1.000.000.000 )..Average site position is in 1 to 5 page one..
SERP of KW1KW2 has 400 million results ( 400.000.000 )..Average site position is in 1 to 3 page one..
Almost all searches made monthly are for KW1KW2 in that combination ( which is why I registered it ;) it is in tech sector , high competition..
Site is 6 years old..
Content is exactly as it was on launch day, unchanged..
Site has ( AFAIK ) less than 20 inbound links..I have never done any link building of any kind on it, I usually don't bother with link building..they arrive anyway..
This leads me to believe that this is a cheap fix by G with little analysis behind it other than, let's hit EMDs by demoting pages in them with EMD keywords.
Doesn't apply to all EMDs..factors, which may, make one fall , will not, affect all..
I have seen far more evidence of EMDs ( of others ) being affected in English language SERPs than in SERPs of other languages..Apparently G do not consider that they have as much of a problem in non English language SERPs..
I can see why they would think this almost every time I search, or almost very time I watch others search..
But I wish they would start "cleaning SERPs / house" with ehow, pinterest et al ..