WebPixie - 5:28 pm on Oct 27, 2012 (gmt 0)
Another site of ours was hit by this update that I did not even notice until recently.
A few years ago I watched a video of a man playing an obscure ancient instrument that I thought was amazing. I put up a Squidoo page about it with some basic information and links to a few related videos.
A few weeks later I realized that the exact match domain for this instrument was available to register(it is very obscure). I bought the domain and put up a one page site with as much information as I could gather on this instrument which ended up being at least three times the information on the Squidoo page and more information than was available on any one website online.
The site ranked from number one to three for the term for a few years, got a few natural links in the process and made almost no money. I put one ad on the site just for fun, but this is a micro-micro-niche with maybe 100 searches a month worldwide.
Since 9/28 the site has disappeared form Google. The Squidoo page is in the second position behind only Wiki. There was zero SEO done on this site since it was never going to be a money maker. The content is only shallow in relation to other niches. In it's niche the content is likely the best source online.
So exact match domain about the instrument is nuked and the Squidoo page with a third the content is number two. It seems to be the direction of things.