gouri - 7:12 pm on Oct 25, 2012 (gmt 0)
Mainly I have read Tedster and Brinked on this and I think overuse of keyword in internal links could add to your spam score. I think it was brinked that suggested grouping navigation of the site under headings which to me sounds like a sound idea... ie
Instead of :
On a website, I have Steel Widget Guide, Steel Widget Uses, Steel Widget Maintenance, Best Steel Widget as anchor texts in the navigation and each of the keyword phrases as the anchor text in an internal link going to the respective page. So the keyword phrase is used twice to link to the page, once from the navigation and once from the body text. I have this for a lot of pages.
All of the anchor texts that I mentioned are phrases that I want the page that it links to to rank for and Steel Widget is a popular phrase that many people search for every month. It is a competitive term.
Could what I am doing be over optimization?
Do you think that I should try to change the anchor texts of the internal links if I can so that there is some variety between the two anchor texts? For example, I can have Steel Widget Uses as the navigation anchor text and Ways to Use the Steel Widget as the anchor text in my body text instead of using Steel Widget Uses twice.
Also, can you tell me if navigation links are considered internal links or are they considered navigation links? Navigation links are on site so I think that they would be considered internal links but I wasn't sure.
I would really appreciate your guys advice on this.