---- Penguin not working - sites continue to rank with spammy links
TheMadScientist - 8:42 pm on Oct 23, 2012 (gmt 0)
He, you know folks on this board don't listen -- to anybody!
I'm going for a walk!
That's actually when I have some of my best ideas, so I'd definitely encourage taking more, especially when you're reading here and get 20,000 different opinions.
One thing I would also encourage is taking everything here with a 'grain of salt' and doing something like translating the different ideas presented into general 'topics' or 'categories' and then asking yourself how those could all work together from a search engine perspective, because one thing I've found is when you put all the different 'this is what they changed' stuff together you generally get a better picture of the areas actually involved in a change and once you get the 'overall picture' of the changes made by Google, it's easier to get a view of your site in relation to those changes and identify areas for improvement...
For example, as soon as I heard about Penguin and the 'overall theme' (compete with over-optimization) I went and made a few changes to one of the sites I work on (it gained spots almost immediately), but even though the person who told me about it said 'everyone seems to think they're looking at links', I didn't give those more than a second's thought, because I know the links are solid and I also know there's way more to 'competing with over-optimization' than only looking at inbound links, and if you think Google's engineers don't look at the 'overall picture' rather than a 'micro-granular' piece of the picture you're sorely mistaken...
An update might have a 'main focus', but to think an update is only about 'one thing' or only looks at one aspect of a situation, in my experience, can lead to some huge misses in understanding what's really going on and what's really influencing rankings in a different way than it did previously.