Page is a not externally linkable
- Google
-- Google SEO News and Discussion
---- Page Layout Algorithm Update. 0.7% English Queries Affected

deadsea - 4:02 pm on Oct 10, 2012 (gmt 0)


It appears to me that Google divides up the page into three categories: Content, Ads, and Other. Its the Content to Ad ratio for the above the fold area that counts.

Here is how I think they are counting it:

Ads



Other

  • Whitespace
  • Boilerplate text (used on multiple pages)
  • Navigation
  • Logos and template images
  • Forms
  • Teasers
  • Call to actions (although this might actually be counted as ads in some cases)
  • Narrow left and right columns
  • Headers
  • Footers



Content

  • Sentences and paragraphs
  • Images
  • Flash


If the content is duplicated across pages, it is most likely put into the "other" category.

Thread source:: http://www.webmasterworld.com/google/4506046.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com