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-- Google SEO News and Discussion
---- Page Layout Algorithm Update. 0.7% English Queries Affected
deadsea - 4:02 pm on Oct 10, 2012 (gmt 0) Ads
It appears to me that Google divides up the page into three categories: Content, Ads, and Other. Its the Content to Ad ratio for the above the fold area that counts.
Here is how I think they are counting it:
Boilerplate text (used on multiple pages)
Logos and template images
Call to actions (although this might actually be counted as ads in some cases)
Narrow left and right columns
Sentences and paragraphs
If the content is duplicated across pages, it is most likely put into the "other" category.
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