GreenDog18 - 4:26 pm on Nov 15, 2012 (gmt 0)
I had a site that was around 12 months old and I never really could get the traffic very high. My conclusion was that Panda had hit the site without me noticing due to the lower traffic.
Here is what I did:
I had a page on "Blue Widgets", a very long page in that. My line of thought was visitors were visiting my site and returning back to SERPS after reading and getting the information they need. I also figured they would continue browsing which "could" tell google they didn't find what they are looking for when all reality they may have.
So I created a "Blue Widget" article and created another set of articles that talked about the different sectors of "Blue Widgets" such as, "Blue Widget Coupons", "Where are Blue Widgets manufactured", etc.... All of these small articles were linked to from the main "Blue Widget article. I also cross linked these smaller articles to keep the visitor moving from link to link. Since these smaller articles only contained 200-300 words of text I put a noindex tag on them.
So now if a google user searched "Blue Widgets":
1. Land on the base, "Blue Widget" article.
2. Read the article.
3. Click thru to the "Blue Widget Coupon" article.
4. Read the article.
5. Possibly click on to something else within the site.
1. Landing on the base page "Blue Widget". Getting what they needed.
2. Bouncing back to SERPS to continue browsing.
Traffic doubled on the last Panda update. Charts to prove.
Not saying this is right or is the answer but after one year the site has finally started taking off after these changes.
My view on panda is that it measures engagement in your site. You could have the best content in the world but if doesn't appear the user is engaged then google has no way of telling good your content is.
BTW, I wonder how WW ranks for the word, "Widget". ;)