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---- What user metrics does Google use to determine rank?


indyank - 3:30 am on Oct 10, 2012 (gmt 0)


Ok. Here is the link to the reasearch paper by D. Sculley, Robert Malkin and Sugato Basu from google and Roberto J. Bayardo from MIT.

[eecs.tufts.edu ]

It is about predicting bounce rates in sponsored search advertisements but the same could be easily extended to predicting bounce rates for search result pages. There could be something similar for other user metrics as well.

[edited by: indyank at 4:08 am (utc) on Oct 10, 2012]


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