Leosghost - 1:28 am on Oct 26, 2012 (gmt 0) [edited by: Robert_Charlton at 9:40 pm (utc) on Oct 26, 2012]
I'm a long way down the road to having my ecommerce traffic arrive without it ever passing through Google..word of mouth ( and not from social sites ) driven, and repeat business..
I never had a WMT account , never used Ganalytics, don't use adwords, ( but would if I wanted to expand really fast as my margins are of the 600% to 900% in the one sector and upto 2000% in another..so could easily support adwords rates which are cheap in both sectors, totally legit niches ) my target customer base does not do mainstream social media such as G+ groups and/ or facebook etc ( at least not when discussing the first sector ) so I have no need to do so either..
I view all mainstream social media as like public transport, I avoid it as much as possible,( haven't used any form of public transport for over 10 years :) the adsense stuff ? as I've said here before..I suspect that one day G will make public via G+ ( or whatever, if they don't pull the plug on G+ ) the identities of the adsense publishers..they will have to warn before hand those of us not in the USA..
That will be the day that I will close adsense if I think that there is any way that the company I use to "own "my adsense account would be able to lead one back to me personally..
But Europeans ( with the exception of those in the UK ) in general have a different "take" on privacy to most ..and our laws protect us much more from commercial interests intrusions upon our private lives..private data disclosure or use by commercial interests is severely sanctioned..
Btw..those thinking that G+ is a growing phenomena..should realise that Larry is being extremely less than honest with the numbers ..new android phones when switched on now require a mandatory Google account to be created..so the over "400 million and growing" figures include all android phones and devices, and the G+ account is an "opt out"..so a huge number are in G+, but have no idea what it is , and will never use it..and have no idea that is why they see pictures in SERPs..
Larry has personally forced G+ on an unwilling android user base, being a supposed social media "hub" with over 90% of "forced to join, non active members" is not a sound basis for any social media..he has not enticed any significant numbers from facebook ( and facebook is losing it's younger demographic fast ) ..G can make it look like being in G+ is the thing to do for a publisher to do well in their SERPs..they can artificially "boost" some webmasters via "author rank" so as to try to fool more into joining what looks like a successful social platform until one removes the android activations element..
But, the day that Google or Larry decide that it no longer suits them to have G+ and the ecosystem they have created and hyped around it ..they will kill it..anyone who has "hitched their star to it"..and is basking in what they think are traffic figures that will go on forever..and who have based their lifestyles and businesses around those figures..will be complaining as loudly and as long as those who are sudden receivers of the " account has been terminated" letters from adsense ..or who drop 10 pages or more after algo shifts..or who get the "your adwords account is no longer welcome" emails..
Everyone says do not make your business depend on the business of another..very few of us actually take action to put that into reality..most merely look for the "next passing wagon to hitch their star to"..it is interesting to observe their hostility to those who advise otherwise..
@coachm..the above was not inclusive of yourself :)..I remember your "niche"..I am very aware that it is no simple matter to reduce your products / services dependency on traffic from G..nor to take it to word of mouth marketing via non public social media..
for general info..( and also not the first time I have said this in an open thread here- TMS will be telling me I'm "giving it away" again ;)) )..non English language SERPs while affected by G's algos, but not always in the same way, are not subjected to the same pressure, nor to the same apparent "vaguaries"[sic?]( <= my speelchucker sometimes can't spot my Franglais, or underlines things which are OK ? )..if ones "niche" is something that would work in another languages "culture"..and one has been doing well via G, but now is suffering in English language SERPs ( seemingly with no respite other than heavy adwords payments )..I would suggest looking sideways at maybe targeting SERPs in another language for the same "niche"..
It can frequently be very much more lucrative, and easier to be a big fish in a smaller pond..especially one which is less subject to the eye of Sauron..more money, for less effort ( after the initial translations )..and less competition..:)
[edited by: Robert_Charlton at 9:40 pm (utc) on Oct 26, 2012]