greenleaves - 6:36 pm on Oct 25, 2012 (gmt 0)
Let's try again..in only 256 colours ;)
You are hitching your star ( yourself) to other companies wagons, and spending time and energy upon making the collars and leads which attach you to them ..when it suites them to "pull" you in a direction that you do not wish to go ( and that will happen ), you will have no choice but to follow, or cut the leash, and in doing so lose the traffic which you have become accustomed to..
If ( when ) they choose to burn their wagon ( G frequently stop "products" or "services" with no real notice.."Orkut" and "Wave" anyone..and the list of abandoned Google projects is much longer than merely those two ) or it runs into trouble and breaks..( my space, bebo etc ) you will discover that your time would have been better spent on your own sites, rather than polishing your collar(s) profiles on the sites of others..
So you'd rather not protect your brand and secure your brands real estate?
It only costs a few hundred and someone can secure yourbrand.whatever.com or whatever.com/yourbrand on 100s of sites. Imagine if someone registers yourbrand.wordpress.com because you thought you didn't have enough resources to make it 'stand out'? Anyone who knows where they stand has heard about cases of brand jacking of web 2.0s.
You must not value your brand very much if you think this is too much effort or not worth it. Yes, I'm helping other, but that is part of being in an ecosystem; isolation is dangerous.
This is regardless of SEO or the trends of the moment. And it only makes sense that google reward those who value their brand and secure their brand name on the currently popular platforms.