webindia123 - 6:25 am on Oct 25, 2012 (gmt 0)
Maybe the next step for Google will be to promote the little snippets that appear on the search results
Sharing and circle strength of that particular author would be/is one of the deciding factor to make it seen prominently in SERP.
I would suggest deep drilled screening; it should be done on content to content basis otherwise even low quality content from that author could be seen floating above the fold; enjoying huge authorship and authority. Humans do make mistake.
Google is in a way trying to promote G+ and in doing so helping original high quality copywriters. Its win-win for all. Google's purpose is to make G+ to authors what FB likes is to SMO marketers. Though FB likes became ego booster for competitor brands and marketing pitch for SMO campaigners (which gave rise to >50% of fake FB likes, in a race to be seen as preferred brands). Have seen many brands gaining likes 4 fold in a week or so w/o any offline campaigns. Though FB is curbing them too.
Hope G+ doesn't lead to such situation, and I strongly believe it would lead to better utility for users and SEOrs.
- lalit kumar