---- Matt Cutts confirms Penguin Data Refresh - Oct 5, 2012
Simsi - 5:44 pm on Oct 6, 2012 (gmt 0)
smithaa02 - Now if you mean create content on a brand new unpolluted domain...that is a different story. That can work...but is very hard do to do for money phrases
Agree: it is hard. I wasn't really referring to a new domain to be honest. What I was getting at is that Google simply doesn't like sites being gamed and changing link profiles to react to Penguin does - as someone else has suggested - rather advertise the fact.
I just think that it is in everyone's best interests (long term) to focus on good quality content and if you can't benefit from linking, that is the obvious route to follow. Whether it can be successful in beating a Penguin drop or not who knows, but it makes sense that if Google saw your site get better and users react to that, it figures you could bounce back.
After all, understanding where search wants to go long term is really just applying some common sense and logic, albeit that right now, there are loopholes that we can exploit (I'm deliberately putting aside the Knowledge Engine [webmasterworld.com] stuff here).
Moving on, I just checked ranks for a number of sites that I manage and am seeing today's refresh hitting some of them hard. Interestingly, it is hitting the sites which were set up over several years mainly to exploit the loopholes I referenced above. Conversely, a couple of sites that have never really relied on links and get more 'loyal' traffic have risen simultaneously, although I think that is more because sites above them have been penguined.
But that says to me that Google's latest refresh is doing a pretty decent job of spotting sites that are being artificially boosted. Incidentally, the sites that have been hit have survived every Panda & Penguin update until today. They aren't low on quality information but they have been subjected to a lot of SEO down the years (links / EMD stuff mainly).