smithaa02 - 5:05 pm on Oct 6, 2012 (gmt 0)

Simsi, I don't know that you can create new content to escape Penguin or that google ignores (rather than after the fact penalizes) artificial links.

For our site (roughly), only the home page was hammered...and pretty much for a major money phrase. Other subpages still rank #1 for other terms.

For some period after Penguin came out, you could misspell your money phrase or add some irrelevant modifier like -amazon.com to see how your site ranks without Penguin. They have sense patched this up, but to me this is evidence that Penguin is an after the fact penalty, rather than a nullification of page juice.

Our pages for example ranked quite well before we did any link building for them, so we weren't dependent on the new links to be on page one (as opposed 30 now).

As for creating new content...while Penguin seems to be largely an offsite factor based on bad links (correct me if I'm wrong!), we have heavily modified our site and redone our home page a bunch of times. Nothing has worked.

If anybody has escaped Penguin by adding new pages or modifying content on existing pages, I would love to hear your story. I haven't found a single example of a person that escaped Penguin by changing their content. In fact finding genuine examples of anybody who has escaped penguin at all (and not Panda) is tough to find.

Now if you mean create content on a brand new unpolluted domain...that is a different story. That can work...but is very hard do to do for money phrases (minor phrases are easy to rank for with new sites).