SevenCubed - 3:11 pm on Oct 15, 2012 (gmt 0)

WHY is Bing's marketing department not jumping all over this?

Because jumping all over something uses up a lot of energy, and money in this case. I think Bing, and others, are adopting an aikido approach to google and letting them defeat themselves through their own aggressiveness. But if they somehow don't defeat themselves, surely somewhere out there is a project in the idea or early development phase that will eventually topple google if one of the current players don't. If that's the case, it'll likely come from outside the USA because it will require a different business cultural approach. Most of the challengers, past and present, are stewing in the same business cultural philosophy and that makes it especially difficult to beat google on their own turf.